Marmot Bear Consulting
Delivering growth, exponentially
Most early-stage teams waste time/effort/money on random distribution tactics.
I help founders and product leaders compress that into 6 weeks of focused strategy.
What is Distribution? Why should you care?
Great products fail without distribution. Mediocre products win with it.
Distribution isn't just marketing or sales tactics. It's the entire system for how customers discover, try, buy, and spread your product.The companies that scale have built distribution into their business model:
- Zoom: Every meeting is an ad for Zoom
- Notion: Users bring their teams organically
- Figma: Collaboration = built-in viralityThey're not "doing marketing better." They've designed systems where growth compounds.In the digital (and AI) era, you're not competing on product alone. You're competing on distribution systems.See what growth experts have to say about this.
What Makes a Distribution System?
It's not a checklist of tactics. It's answers to four interconnected questions in predictable, sustainable and competitively defensible ways.How do you acquire customers?
- Which channels reach your ideal customers cost-effectively? (Content, outbound, partnerships, product-led, paid, community)How do you activate them?
- What gets someone from "interested" to actually using your product and experiencing value?How do you monetize?
- What's the path from free user to paying customer? (Or if B2B, from user to buyer)How do you retain and expand?
- What keeps customers coming back and drives word-of-mouth growth?A distribution system only works when all four parts are designed together.
(That's what we build in 6 weeks)
What You Get: The Distribution Blueprint
A 6-week intensive to go from scattered tactics to focused strategy.We work together to design your complete distribution system. You'll walk away with a clear strategy, prioritized channels, and a 90-day execution roadmap—no more guessing.
The Specifics | Process
Week 1-2: Discovery & Diagnosis
Deep audit of what you've tried, competitive analysis, and ICP refinement.
Deliverable: Discovery Audit with competitive insights and refined target customer profile.Week 3-4: Strategy Design
Channel prioritization, unit economics modeling, and messaging frameworks.
Deliverable: Distribution Blueprint with complete channel strategy and success criteriaWeek 5-6: Execution Playbook
90-day roadmap with tactical assets, templates, and metrics dashboard.
Deliverable: 90-Day Execution Roadmap with all assets to start immediately
How we work together
What I bring:
- Strategic clarity on which channels fit your business
- A process to compress 12 months of guessing into 6 weeks
- Honest feedback on what's not working and whyWhat I need from you:
- Honesty about what you've tried
- Active participation (this isn't "hand it off" work)
- Willingness to focus on 2-3 channels, not 10This is NOT a guarantee of instant revenue. Strategy takes time to execute. But you'll know exactly what to do instead of guessing.Investment: $8,000 (CAD)
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